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Our Inside Story

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We look forward to welcoming you!

We are located at 334 Church St. in Downtown Oakville. There are two paid parking lots closest to the store: an indoor parking lot on Church between Reynolds and Trafalgar, and an outdoor parking on Randall and Reynolds. Street parking uses coins or the handy Honk mobile app. Helpful parking hint: Parking is free at the Allan and Church St lot when the parking arm is up!


Bra Size

Plus Size

Gift Cards

What people are saying...

"I just bought three items from Inside Story, a bra and two bathing suits. It was a return visit. As then, the service, provided so expertly by Lida, was excellent! She is sensitive, responsive, and makes what can be a difficult purchase, so much easier. I will definitely return. Well done!"


What people are saying...

"The pre check in questionnaire is an excellent tool! Pre booking is yet another bonus! I was welcomed - they knew my name - a few items were preselected for me just to get started. It was a chore I was dreading, which turned out to be a very "uplifting" experience! Very personable staff - beautiful store! I highly recommend Inside Story Lingerie. Looking forward to my next visit!"


What people are saying...

"You’ll always receive the best of customer service at Inside Story. From the expertly trained bra fitters, to the diverse and beautiful selection of products, these women have got you covered with everything you need and want."


What people are saying...

"I have had wonderful experiences shopping at Inside Story. The staff are very helpful in providing a good fitting in their high quality products. I recommend Inside Story to anyone looking for a proper fitting. Professional, friendly and helpful staff and a beautiful store :)"


What people are saying...

"Great selection and knowledgeable, friendly staff. If you don’t see something you want right away, just ask. They have lots of great items in the drawers and a wide range of sizes. They even helped me with a bra I bought from them months ago and resized it for me. And it’s a local business run by women! Definitely worth checking out."


Free Shipping

Free shipping on orders over $150. 

Inclusive Sizing

Offering A to M cups and 30 to 48 backbands.

Personalized Bra Fittings

So you can be sure you're getting the right fit.

Trusted By You

Over 20+ years of Bra-Fitting Experience.