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Our Inside Story

Inside Story Lingerie and Swim is an inclusive boutique located in the heart of downtown Oakville, easily accessible for GTA and Southern Ontario residents.

Our beautiful, warm, welcoming space is a ✨judgment-free✨ zone. The goal is to create an uplifting environment where women can feel as comfortable as possible at what would otherwise be a vulnerable moment.

Over its time in business, Inside Story has meticulously curated a collection of brands and designers from Europe and North America that uphold our vision.

We only carry lines with the highest level of quality, the widest range of sizing, and commitment to selling confidence and strength over sex. Further, we carry only bra-sized swimwear👙 because if it is covering the same areas, why should the sizing be different?

We look forward to welcoming you!

We are located at 334 Church St. in Downtown Oakville. There are two paid parking lots closest to the store: an indoor parking lot on Church between Reynolds and Trafalgar, and an outdoor parking on Randall and Reynolds. Street parking uses coins or the handy Honk mobile app. Helpful parking hint: Parking is free at the Allan and Church St lot when the parking arm is up!

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Bra Size

Plus Size

Gift Cards

Free Shipping

Free shipping on orders over $150.

Inclusive Sizing

Offering A to M cups and 30 to 48 backbands.

Personalized Bra Fittings

So you can be sure you're getting the right fit.

Trusted By You

Over 20+ years of Bra-Fitting Experience.

Inside Story Lingerie and Swim

SWIMWEAR IS IN

GET MOVING

PRETTY DETAILS

PERFECT CURVES

SLEEPING IN

Bras

Pajamas

Swimsuits

Undies

Inside Story Lingerie and Swim is an inclusive boutique located in the heart of downtown Oakville, easily accessible for GTA and Southern Ontario residents.

Over its time in business, Inside Story has meticulously curated a collection of brands and designers from Europe and North America that uphold our vision.

We look forward to welcoming you!

Bra Size

Plus Size

Gift Cards

"I just bought three items from Inside Story, a bra and two bathing suits. It was a return visit. As then, the service, provided so expertly by Lida, was excellent! She is sensitive, responsive, and makes what can be a difficult purchase, so much easier. I will definitely return. Well done!"

CAROL

"You’ll always receive the best of customer service at Inside Story. From the expertly trained bra fitters, to the diverse and beautiful selection of products, these women have got you covered with everything you need and want."

MAGGIE

"I have had wonderful experiences shopping at Inside Story. The staff are very helpful in providing a good fitting in their high quality products. I recommend Inside Story to anyone looking for a proper fitting. Professional, friendly and helpful staff and a beautiful store :)"

CHRISTINE

Free Shipping

Inclusive Sizing

Personalized Bra Fittings

Trusted By You

SWIMWEAR IS IN

GET MOVING

PRETTY DETAILS

PERFECT CURVES

SLEEPING IN

Bras

Pajamas

Swimsuits

Undies

Inside Story Lingerie and Swim is an inclusive boutique located in the heart of downtown Oakville, easily accessible for GTA and Southern Ontario residents.

Over its time in business, Inside Story has meticulously curated a collection of brands and designers from Europe and North America that uphold our vision.

We look forward to welcoming you!

Bra Size

Plus Size

Gift Cards

"I just bought three items from Inside Story, a bra and two bathing suits. It was a return visit. As then, the service, provided so expertly by Lida, was excellent! She is sensitive, responsive, and makes what can be a difficult purchase, so much easier. I will definitely return. Well done!" CAROL

"You’ll always receive the best of customer service at Inside Story. From the expertly trained bra fitters, to the diverse and beautiful selection of products, these women have got you covered with everything you need and want." MAGGIE

"I have had wonderful experiences shopping at Inside Story. The staff are very helpful in providing a good fitting in their high quality products. I recommend Inside Story to anyone looking for a proper fitting. Professional, friendly and helpful staff and a beautiful store :)" CHRISTINE

Free Shipping

Inclusive Sizing

Personalized Bra Fittings

Trusted By You

DON'T MISS A THING!

"I just bought three items from Inside Story, a bra and two bathing suits. It was a return visit. As then, the service, provided so expertly by Lida, was excellent! She is sensitive, responsive, and makes what can be a difficult purchase, so much easier. I will definitely return. Well done!"

CAROL

"You’ll always receive the best of customer service at Inside Story. From the expertly trained bra fitters, to the diverse and beautiful selection of products, these women have got you covered with everything you need and want."

MAGGIE

"I have had wonderful experiences shopping at Inside Story. The staff are very helpful in providing a good fitting in their high quality products. I recommend Inside Story to anyone looking for a proper fitting. Professional, friendly and helpful staff and a beautiful store :)"

CHRISTINE