New Arrivals

Turn up the confidence with the Marie Jo Avero Push-Up Bra in Velvet Blue. Designed to create a beautifully enhanced, feminine silhouette, this iconic style features graduated padding for natural-looking lift and irresistible cleavage. Finished with the signature daisy straps and wrapped in the rich, sophisticated Velvet Blue hue, it's the perfect blend of fashion, comfort, and everyday luxury.

Features:

• Graduated push-up padding for a naturally enhanced shape
• Deep neckline, perfect under lower-cut styles
• Signature daisy detailing on the straps
• Smooth cups for an invisible finish under clothing
• Luxurious Velvet Blue shade for timeless elegance

• A customer favourite for a reason, the Marie Jo Avero Heart Shaped Bra in Velvet Blue combines iconic style with an exceptional fit. The heart-shaped cups create a naturally rounded silhouette with just the right amount of lift, while the signature daisy straps add the feminine detail Avero is known for. Velvet Blue is a rich, timeless shade that pairs beautifully with every wardrobe.

  Features:

  • Heart-shaped cups for a smooth, rounded shape
  • Lightly padded for comfort and support
  • Signature daisy detailing on the straps
  • Seamless finish under clothing
  • Elegant Velvet Blue hue for everyday luxury

The Marie Jo Avero Plunge Bra in Velvet Blue offers the perfect balance of elegance and support with a flattering, low-cut neckline. Designed to enhance your natural shape, this iconic bra features smooth, lightly padded cups and the signature daisy straps that make the Avero collection so beloved. The luxurious Velvet Blue shade adds a sophisticated touch to your lingerie drawer.

Features:

• Flattering plunge neckline for lower-cut tops and dresses
• Lightly padded cups for a natural, lifted shape
• Signature daisy detailing on the straps
• Smooth finish for an invisible look under clothing
• Rich Velvet Blue colour for timeless style and everyday luxury
• Midnight blue with a cool sparkle.

Delicate, feminine, and effortlessly elegant, the Marie Jo Avero Sheer Top in Velvet Blue is the perfect layering piece. Crafted from soft, sheer tulle and finished with the iconic embroidered daisy detailing, this versatile top adds a touch of sophistication beneath blazers, knits, or worn on its own for a fashion-forward look. The rich Velvet Blue hue makes it a standout addition to your wardrobe.

Features:

• Lightweight, sheer stretch tulle
• Signature embroidered daisy detailing
• Flattering, fitted silhouette
• Perfect for layering or styling on its own
• Elegant Velvet Blue colour for a chic, modern look

Complete your Avero collection with the Marie Jo Avero Camisole in Velvet Blue. Crafted from an ultra-soft, silky fabric, this elegant camisole offers a smooth, flattering fit that's perfect for layering or lounging. Delicate daisy detailing adds the signature Avero touch, while the rich Velvet Blue hue brings timeless sophistication to an everyday essential.

Features:

• Soft, silky fabric for all-day comfort
• Flattering, body-skimming fit
• Signature Avero daisy detailing
• Adjustable straps for a personalized fit
• Beautiful Velvet Blue colour for effortless elegance

Lyocell: 95%, Elastane:5%

New to the Marie Jo Avero collection which is famous for its iconic dasiy straps. This ultralight spacer full cup T-shirt bra give the breasts a naturally round shape. It lifts and centres the breasts. The patented underwires in a soft 3-layer wrapping do not cause uncomfortable poking and the under-wire construction adds lift. Shoulder straps are decorated with little daisies in a chain formation. A comfortable choice with the original combination of check pattern and playful floral daisy embroidery straps are exclusive to Avero. Stylish straps to hide or show. Ballet pink is invisible under white.

• Ultralight spacer bra
• Stylish non-transparent design
• Stylish straps to hide or show
• In a pink that’s invisible under white

This flattering thong with a playful flower at the back is femininity at its finest! Famous for its iconic daisy straps … and its legendary fit.

• Sexy thongs for a streamlined look under any outfit.
• A pink that is invisible under white

Polyamide:77%, Elastane:17%, Cotton:6%

The MARIE JO Daisy Bralette brings effortless elegance with delicate floral guipure lace in a sheer, transparent design. This non-padded wireless bralette offers comfort without compromise, featuring versatile multi-way straps that adapt to halter, racerback, or traditional styling. The iconic black shade works seamlessly under sheer tops or as a statement piece on its own. Perfect for those seeking a sexy, breathable option that feels as good as it looks. Sexy styles with our signature floral guipure lace.

• Comfy non-padded wireless bra
• Sexy and cool transparent look
• Multi-way straps w/ halter style
• Iconic look in black
• Sheer
• Guipure lace

Discover timeless elegance with the MARIE JO Daisy Heartshape Padded Bra. This iconic black bra features delicate signature floral guipure lace that exudes sophistication and femininity. The padded wired construction offers comfortable support and a flattering silhouette, while the non-transparent design ensures confidence all day long. Adjustable straps let you customize your look—wear them hidden or on display. A beautiful essential that combines style with everyday comfort. Sexy styles with our signature floral guipure lace.

• Comfy padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Iconic look in black
• Guipure lace
• Daisy

Elevate your everyday with MARIE JO's Daisy Full Briefs in classic black. These high-waist briefs deliver a flattering retro silhouette while the signature floral guipure lace adds timeless elegance. Perfect for those who appreciate both comfort and style. Sexy styles with our signature floral guipure lace

• High-waist briefs for a cool retro silhouette.
• Iconic look in black
• Sheer
• Guipure lace
• Daisy details
• Cotton gusset 

Elevate your lingerie collection with the MARIE JO Daisy Special Bodysuit in classic black. Crafted with signature floral guipure lace, this piece combines elegance with allure. The intricate lace detailing creates a stunning silhouette while the bodysuit design offers seamless versatility—wear it solo for a bold statement or layer it under sheer fabrics. Perfect for those who appreciate refined, feminine lingerie that doesn't compromise on style or comfort. Sexy styles with our signature floral guipure lace

• Iconic look in black
• Daisy detail
• Floral guipure lace
• Bodysuit
• Wire-less

Cool, sexy, and very chic – Trendy swimwear, Marie Jo style

• Airy wireless bikini top with a stylish cut-out at the bridge.
• Always on-trend in black

Cool, sexy, and very chic – Trendy swimwear

• Alluring push-up bikini top that
• Accentuates your cleavage
  

Cool, sexy, and very chic – Trendy swimwear, Marie Jo style

• Full bikini briefs 
• Elegant cut that flatters your belly.
  

On-trend beach look with a touch of elegance – Tropical vibes only

• Padded heart-shaped top that enhances your cleavage beautifully.
• Multi-position straps
• In a summery paisley print

On-trend beach look with a touch of elegance – Tropical vibes only

• Rio bikini briefs featuring a sleek cut and a comfy fit.
• In a summery paisley print

Famous for its iconic daisy straps … and its legendary fit.

• In off-white with yellow daisy details
• Sheer
• Cover-up or top 

Back to the sixties – Retro looks with a fabulous fit

• Seductive balcony top featuring padded cups for ultimate comfort
• Cute and summery in pink gingham

Back to the sixties – Retro looks with a fabulous fit

• Rio bikini briefs featuring a sleek cut and a comfy fit.
• Cute and summery in pink gingham

Back to the sixties – Retro looks with a fabulous fit

• Comfy swimsuit featuring full cups for stylish coverage.
• Cute and summery in pink gingham

This padded bra creates a heart shape at the cleavage. The cups plunge all the way from the lowest point of the bridge upwards to the sides to support the curve of your breasts.

• Comfy padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Edgy turquoise with pink flowers

Marie Jo Lisbeth is the height of fashion and fits like a dream. The floral lace in a surprising print with turquoise edging makes this series a unique must-have.

• Brazilian briefs with an elegant cut and a comfortable fit.
• Edgy turquoise with pink flowers

Marie Jo Lisbeth is the height of fashion and fits like a dream. The floral lace in a surprising print with turquoise edging makes this series a unique must-have.

• Sexy thong for a streamlined look under any outfit.
• Edgy turquoise with pink flowers

Modern-day luxury with a sporty chic twist. Comfy and cool.

• Padded heart-shaped top that enhances your cleavage beautifully.
• Trendy and flattering in bright blue

Modern-day luxury with a sporty chic twist. Comfy and cool.

• Alluring push-up bikini top that accentuates your cleavage.
• Trendy and flattering in bright blue

Modern-day luxury with a sporty chic twist. Comfy and cool.

• Short dress ideal for beach outings and holiday sightseeing.
• Trendy and flattering in bright blue

Modern-day luxury with a sporty chic twist. Comfy and cool.

• Wireless swimsuit with flirty plunge cups.
• Trendy and flattering in bright blue