New Arrivals

PrimaDonna Monterrey is an elegant Bra that features delicate printed fabric with embroidery in a graphic look. Available in a full size range.

• Comfy non-padded wired bra
• Cotton lined
• Stylish non-transparent design
• Straps you’ll want to show
• Vintage Pink is a pink make-up hue with a distinct retro vibe. It gives every skin tone a subtle glow and is easy to combine with outfits in lighter colours.

PrimaDonna Monterrey is an elegant lingerie series that features delicate printed fabric with embroidery in a graphic look.

• High-waisted briefs that sit higher at the waist and comfortably cover your bottom. The legs have an elegant cut in front.
• Vintage Pink is a pink make-up hue with a distinct retro vibe. It gives every skin tone a subtle glow and is easy to combine with outfits in lighter colours.

The PRIMADONNA Ixia Full Cup Cotton-Lined Bra delivers sophisticated coverage with timeless elegance. This non-padded wired bra features classic embroidery detailing that combines high-fashion appeal with everyday comfort. The non-transparent design provides modest, full coverage, while adjustable straps offer versatility—wear them traditionally or create a racerback look. Crafted in a stunning wisteria hue, this bra balances style and support for the modern woman seeking refined lingerie that doesn't compromise on coverage or comfort. Classic embroidery, a new look: Lingerie with high-fashion allure.

• Comfy non-padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Trending in lilac and lime
• Full coverage
• Cotton-lined cups

Slip into effortless elegance with these high-waist briefs designed for all-day comfort. The classic embroidery and wisteria hue deliver high-fashion appeal with a retro-inspired silhouette that flatters and supports. Perfect for those who refuse to compromise between style and comfort. Classic embroidery, a new look: Lingerie with high-fashion allure

• High-waist briefs for a cool retro silhouette.
• Trending in lilac and lime
• Full brief
• Cotton gusset 

Embrace the ocean's serene palette with this stunning sea turtle green bikini top. The PRIMADONNA Swim Delray features a flattering full cup design that provides lift and support while the trendy ribbed texture catches the light beautifully. Perfect for those who love nature-inspired hues that complement sun-kissed skin. Dive into summer with confidence and style.

• Full cup top
• Lifts with confidence.
• On-trend and flattering in green
• Full coverage

Sleek Rio bikini briefs in a stunning sea turtle green with trendy ribbed texture and sun-catching details. The flattering cut delivers comfort and contemporary style for your swim collection.

• Rio bikini briefs featuring a sleek cut and a comfy fit.
• On-trend and flattering in green

Effortless beach style meets practical coverage with this charming swim cover-up dress. The ribbed texture and sea turtle green hue create a sophisticated look that transitions seamlessly from poolside to seaside strolls. Perfect for protecting your skin while maintaining that on-trend aesthetic you love.

• Short dress ideal for beach outings and holiday sightseeing.
• On-trend and flattering in green

Designed for confident swimmers who want coverage without compromise, this full cup control swimsuit combines flattering support with modern style. The ribbed texture adds visual interest while the structured cups provide lift and security for all-day comfort. Perfect for lap swimming, beach days, or poolside lounging, the timeless black hue pairs effortlessly with cover-ups and accessories. The control panel smooths and shapes, while quality construction ensures durability through countless swims. A versatile essential that makes you feel as good as you look.

• Comfy control swimsuit
• Full cups for added support.
• Infinitely versatile in stylish black
• Criss-cross straps
• Rushing 

The PRIMADONNA Swim Kiruna Padded Strapless Bikini Top in Black delivers effortless elegance for sun-soaked days. This padded strapless design offers a smooth, supported silhouette while eliminating tan lines—perfect for beach days, poolside lounging, or resort wear. The minimalist cut pairs seamlessly with high-waisted bottoms or worn solo for a chic, confident look. Crafted for comfort and style, it's the versatile essential every swimwear collection needs.

• Padded strapless bikini top for a flawless,
• Tanline-free glow.
• Versatile and minimalistic
  
• Neckline detail

The PRIMADONNA Swim Kiruna Brazilian bikini briefs deliver a flattering, high-cut silhouette that elongates the leg while maintaining all-day comfort. Crafted with a sleek, minimalist design, these briefs transition seamlessly from poolside to resort wear. The Brazilian cut offers confident coverage with a modern edge—perfect for those who want sexy sophistication without compromise.

• Brazilian bikini briefs
• Sleek cut and a comfy fit.
• Versatile and minimalistic

The PRIMADONNA Swim Kiruna bikini bottom delivers sophisticated style with a flattering full brief silhouette designed to smooth and enhance. Crafted with premium construction, this minimalist piece pairs effortlessly with any swim top for a polished, versatile look. The elegant cut provides comfortable coverage while maintaining a sleek aesthetic—perfect for poolside confidence or beach days. A timeless black base ensures endless styling possibilities across seasons.

• Full bikini briefs with an elegant cut that flatters your belly.
• Versatile and minimalistic

The PRIMADONNA Osino Full Cup Bra delivers exceptional lift and support with its structured wired design and full coverage construction. Crafted with delicate eyelet lace, this vintage-inspired bra combines elegance with everyday comfort. The non-padded cups provide natural shaping while the adjustable straps offer versatility—wear them traditionally or cross them for a customized fit. Perfect for those seeking a timeless white bra that flatters and supports all day long.

• Comfy non-padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Timeless vintage look in white

Poolside glam was never this comfy. Pure luxury!

Dive into luxury with the PRIMADONNA Dalice full cup bikini. Offering full coverage, impeccable support, and a flattering fit, it’s designed to keep you confident and stylish from beach to poolside.

• Full cup top 
• Multi way straps for halter, straight or criss cross back
• Cool print with a glitter effect

Poolside glam was never this comfy. Pure luxury!

Shape, support, and style in one. Our padded bikini top enhances your natural curves while providing all-day comfort, making it the perfect choice for sun-soaked days at the beach or pool.

• Seductive balcony top featuring padded cups for ultimate comfort
• Cool print with a glitter effect

Poolside glam was never this comfy. Pure luxury!

• Elegant full bikini briefs with adjustable waist ropes.
• Cool print with a glitter effect

Poolside glam was never this comfy. Pure luxury! 

Experience effortless poolside glamour with the PRIMADONNA Dalice kaftan cover-up. Crafted in luxurious Sauvage Shine fabric, it combines chic style with ultimate comfort for lounging in style

• Airy kimono with a high slit and flowing bell sleeves.
• Cool print with a glitter effect
• Perfect for the beach and lunch

Iconic fit with a fashion look that changes every season.

• Comfy padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Now in a warm, elegant neutral

Swimwear that fits like a dream – Summer vibes only!

• Elegant full bikini briefs with adjustable waist ropes.
• A funky mix of colours – Fully on trend

Swimwear that fits like a dream – Summer vibes only!

• Rio bikini briefs featuring a sleek cut and a comfy fit.
• A funky mix of colours – Fully on trend

Swimwear that fits like a dream – Summer vibes only!

• Strut stylishly from beach to bar in your swirly kaftan.
• A funky mix of colours – Fully on trend

Padded Bikini Top. Full coverage and amazing support.

• Seductive balcony top featuring padded cups for ultimate comfort
• Trendy and flattering in bright blue
• Halter option for no tan lines
• Multi-position straps
• Moulded cup
• Full support
• Pretty gold detail

Full Support Tankini with halter option.

• Full cup tankini top that lifts your bosom with confidence.
• Halter option
• Full cup support
• Trendy and flattering in bright blue
• Plus Sizing 40E 42E 40F 

PrimaDonna Springdale offers a gossamer-light, fashionable look with a perfect fit. Delicately translucent, Springdale leaves an airy veil and poetic Swiss plant embroidery on your curves, as if they were moving along your silhouette.

• Underwire
• Tulle
• Swiss embroidery
• Stretch microfiber
• Rigid tulle-lined cups
• Chest covered and supported even in the largest sizes
• Jewel between the cups
• Picoted finishes
• U-back lined with strong stretchable tulle
• Extendable and adjustable straps
• Comfy non-padded wired bra
• Sexy and cool transparent look
• Straps you’ll want to show
• A luxurious combination of black and dark red

PrimaDonna Springdale offers a gossamer-light, fashionable look with a perfect fit.

• High-waisted briefs that sit higher at the waist and comfortably cover your bottom. The legs have an elegant cut in front.
• A luxurious combination of black and dark red

This daring new line will delight curvaceous women looking for elegant, sensual lingerie. The famous lingerie brand once again proves its savoir-faire, offering splendid designs with exquisite finishes and unrivalled comfort.

• Comfy non-padded wired bra
• Sexy and cool transparent look
• Stylish straps to hide or show
  
• Underwire
• Cups: 3-part, lined
• Support: high
• Back: U-back
• Straps: elastic, adjustable
• Set of removable elasticated bands on the neckline
• Graphic jewel between the cups

60% Polyamide, 25% Polyester, 15% Elastane

Lush floral lace that firmly lifts your bosom? Yes, please. Rupi evokes a flamboyant garden where light caresses brilliant lace, fusing delicacy and vitality.

• Comfy padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Pure class, always on trend

Polyester:28%, Polyamide:59%, Elastane:13%

A true flagship collection for the PrimaDonna brand, Madison confirms its success season after season, adapting to trends with new, ever more modern colors. The line's unique, stylized knit combines with sensual lace to perfectly hug the curves of even the largest sizes.

• Underwire
• Fine, breathable Chantilly lace
• Preformed, seamless covered cups
• Satin bow topped with a jewel between the cups
• U-back in tonic mesh
• Wide adjustable stretch straps

 57% Polyamide, 30% Polyester, 13% Elastane