New Arrivals

A smooth, versatile everyday bra designed to disappear under clothing while giving you comfortable support and a flattering shape. The PrimaDonna Twist Twixie features padded wired cups and convertible straps with a J-hook option, making it easy to adapt to different necklines.

• Padded wired bra
• Smooth finish under clothing
• Non-transparent design
• Multi-way strap option
• J-hook feature for racerback styling
• Comfortable support and shaping
• Designed to mix & match
• Colour: Cosmetic
• Soft, neutral tone that blends beautifully against the skin
• PrimaDonna Twist quality and fit
• Elastane:14%, Polyester:52%, Polyamide:34%

A smooth, supportive everyday bra with a natural fit and versatile styling. The PrimaDonna Twist Twixie Full Cup Bra features non-padded wired cups for comfortable support and a flattering shape, while the convertible straps make it easy to wear with different tops and necklines.

• Full cup bra
• Non-padded wired bra
• Smooth finish under clothing
• Non-transparent design
• Multi-way strap option
• Comfortable support and shaping
• Designed to mix & match
• Colour: Cosmetic
• Dark neutral tone that blends beautifully against the skin
• PrimaDonna Twist fit and quality
• Elastane:26%, Polyester:8%, Polyamide:66%

A smooth, versatile bra designed for clean lines and flexible styling. The PrimaDonna Twist Twixie Padded Strapless Bra features supportive wired cups and a strapless option, making it a great choice under dresses, off-the-shoulder tops, and special occasion looks.

• Padded wired bra
• Smooth finish under clothing
• Non-transparent design
• Strapless style option
• Supportive, flattering shape
• Versatile for different necklines
• Designed to mix & match
• Colour: Cosmetic
• Dark neutral tone that blends beautifully against the skin
• PrimaDonna Twist fit and quality

• Elastane:13%, Polyester:54%, Polyamide:33%

PrimaDonna Monterrey is an elegant Bra that features delicate printed fabric with embroidery in a graphic look. Available in a full size range. Meet the PrimaDonna Monterrey Full Cup Bra in Venus—beautifully supportive with an effortlessly elegant look. The full-cup design offers excellent coverage and a flattering fit, while delicate detailing adds a feminine touch. A gorgeous everyday bra that combines comfort, confidence and PrimaDonna’s signature support.

• Comfy non-padded wired bra
• Cotton lined
• Stylish non-transparent design
• Straps you’ll want to show
  

PrimaDonna Monterrey is an elegant lingerie series that features delicate printed fabric with embroidery in a graphic look. The PrimaDonna Monterrey Full Briefs in Venus offer beautiful coverage with an effortlessly feminine feel. Designed to pair perfectly with the Monterrey bra, these full briefs provide a comfortable, flattering fit with elegant detailing. A gorgeous everyday essential in a soft, sophisticated neutral shade.

• High-waisted briefs that
• Sits higher at the waist and
• Comfortable full coverage
• The legs have an elegant cut in front.

Discover the allure of PrimaDonna's San Angel Full Cup Bra in Water Blue—where timeless elegance meets exotic sophistication. This non-padded wired bra features delicate feminine lace adorned with captivating floral embroidery, creating a look that's both refined and enchanting. The rich water blue hue offers a luxurious alternative to traditional neutrals, while the non-transparent design ensures confidence and comfort all day long. Perfect for those who appreciate quality craftsmanship and understated glamour, this bra is an investment in feeling beautiful from the inside out.

• Non-padded wired bra
• Non-transparent design
• In a rich navy blue
• Full cup coverage

Elevate your everyday essentials with PrimaDonna's San Angel Full Briefs in Water Blue. These high-waisted briefs offer sophisticated coverage and comfort, featuring delicate lace paired with exotic floral embroidery for a touch of elegance. The thoughtfully designed leg openings create a flattering silhouette, while the rich water blue hue complements any complexion. Perfect for those who refuse to compromise on style beneath the surface.

• High-waisted briefs that sit higher at the waist and comfortably cover your bottom.
• The legs have an elegant cut in front.
• In a rich navy blue.

Tropical vibes and fabulous fits for ultimate confidence

• Comfy control swimsuit featuring full cups for added support.
• In a cool tropical print

Tropical vibes and fabulous fits for ultimate confidence

• Full cup top that lifts your bosom with confidence.
• In a cool tropical print

Tropical vibes and fabulous fits for ultimate confidence

• Elegant full bikini briefs with adjustable waist ropes.
• In a cool tropical print

Tropical vibes and fabulous fits for ultimate confidence

• Strut stylishly from beach to bar in your swirly kaftan.
• In a cool tropical print

PrimaDonna Monterrey is an elegant lingerie series that features delicate printed fabric with embroidery in a graphic look.

• High-waisted briefs that sit higher at the waist and comfortably cover your bottom. The legs have an elegant cut in front.
• Vintage Pink is a pink make-up hue with a distinct retro vibe. It gives every skin tone a subtle glow and is easy to combine with outfits in lighter colours.

Embrace the ocean's serene palette with this stunning sea turtle green bikini top. The PRIMADONNA Swim Delray features a flattering full cup design that provides lift and support while the trendy ribbed texture catches the light beautifully. Perfect for those who love nature-inspired hues that complement sun-kissed skin. Dive into summer with confidence and style.

• Full cup top
• Lifts with confidence.
• On-trend and flattering in green
• Full coverage

Sleek Rio bikini briefs in a stunning sea turtle green with trendy ribbed texture and sun-catching details. The flattering cut delivers comfort and contemporary style for your swim collection.

• Rio bikini briefs featuring a sleek cut and a comfy fit.
• On-trend and flattering in green

Designed for confident swimmers who want coverage without compromise, this full cup control swimsuit combines flattering support with modern style. The ribbed texture adds visual interest while the structured cups provide lift and security for all-day comfort. Perfect for lap swimming, beach days, or poolside lounging, the timeless black hue pairs effortlessly with cover-ups and accessories. The control panel smooths and shapes, while quality construction ensures durability through countless swims. A versatile essential that makes you feel as good as you look.

• Comfy control swimsuit
• Full cups for added support.
• Infinitely versatile in stylish black
• Criss-cross straps
• Rushing 

The PRIMADONNA Swim Kiruna Padded Strapless Bikini Top in Black delivers effortless elegance for sun-soaked days. This padded strapless design offers a smooth, supported silhouette while eliminating tan lines—perfect for beach days, poolside lounging, or resort wear. The minimalist cut pairs seamlessly with high-waisted bottoms or worn solo for a chic, confident look. Crafted for comfort and style, it's the versatile essential every swimwear collection needs.

• Padded strapless bikini top for a flawless,
• Tanline-free glow.
• Versatile and minimalistic
  
• Neckline detail

The PRIMADONNA Swim Kiruna Brazilian bikini briefs deliver a flattering, high-cut silhouette that elongates the leg while maintaining all-day comfort. Crafted with a sleek, minimalist design, these briefs transition seamlessly from poolside to resort wear. The Brazilian cut offers confident coverage with a modern edge—perfect for those who want sexy sophistication without compromise.

• Brazilian bikini briefs
• Sleek cut and a comfy fit.
• Versatile and minimalistic

The PRIMADONNA Swim Kiruna bikini bottom delivers sophisticated style with a flattering full brief silhouette designed to smooth and enhance. Crafted with premium construction, this minimalist piece pairs effortlessly with any swim top for a polished, versatile look. The elegant cut provides comfortable coverage while maintaining a sleek aesthetic—perfect for poolside confidence or beach days. A timeless black base ensures endless styling possibilities across seasons.

• Full bikini briefs with an elegant cut that flatters your belly.
• Versatile and minimalistic

The PRIMADONNA Osino Full Cup Bra delivers exceptional lift and support with its structured wired design and full coverage construction. Crafted with delicate eyelet lace, this vintage-inspired bra combines elegance with everyday comfort. The non-padded cups provide natural shaping while the adjustable straps offer versatility—wear them traditionally or cross them for a customized fit. Perfect for those seeking a timeless white bra that flatters and supports all day long.

• Comfy non-padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Timeless vintage look in white

Poolside glam was never this comfy. Pure luxury!

Dive into luxury with the PRIMADONNA Dalice full cup bikini. Offering full coverage, impeccable support, and a flattering fit, it’s designed to keep you confident and stylish from beach to poolside.

• Full cup top 
• Multi way straps for halter, straight or criss cross back
• Cool print with a glitter effect

Poolside glam was never this comfy. Pure luxury!

Shape, support, and style in one. Our padded bikini top enhances your natural curves while providing all-day comfort, making it the perfect choice for sun-soaked days at the beach or pool.

• Seductive balcony top featuring padded cups for ultimate comfort
• Cool print with a glitter effect

Poolside glam was never this comfy. Pure luxury!

• Elegant full bikini briefs with adjustable waist ropes.
• Cool print with a glitter effect

Iconic fit with a fashion look that changes every season.

• Comfy padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Now in a warm, elegant neutral

Swimwear that fits like a dream – Summer vibes only!

• Elegant full bikini briefs with adjustable waist ropes.
• A funky mix of colours – Fully on trend

Swimwear that fits like a dream – Summer vibes only!

• Rio bikini briefs featuring a sleek cut and a comfy fit.
• A funky mix of colours – Fully on trend

Swimwear that fits like a dream – Summer vibes only!

• Strut stylishly from beach to bar in your swirly kaftan.
• A funky mix of colours – Fully on trend

Padded Bikini Top. Full coverage and amazing support.

• Seductive balcony top featuring padded cups for ultimate comfort
• Trendy and flattering in bright blue
• Halter option for no tan lines
• Multi-position straps
• Moulded cup
• Full support
• Pretty gold detail

Full Support Tankini with halter option.

• Full cup tankini top that lifts your bosom with confidence.
• Halter option
• Full cup support
• Trendy and flattering in bright blue
• Plus Sizing 40E 42E 40F