New Arrivals

Flattering fan favourite with delicate two-tone embroidery.

• High-waist briefs for a cool retro silhouette.
• An intense, vibrant red

PrimaDonna Springdale offers a gossamer-light, fashionable look with a perfect fit. Delicately translucent, Springdale leaves an airy veil and poetic Swiss plant embroidery on your curves, as if they were moving along your silhouette.

• Underwire
• Tulle
• Swiss embroidery
• Stretch microfiber
• Rigid tulle-lined cups
• Chest covered and supported even in the largest sizes
• Jewel between the cups
• Picoted finishes
• U-back lined with strong stretchable tulle
• Extendable and adjustable straps
• Comfy non-padded wired bra
• Sexy and cool transparent look
• Straps you’ll want to show
• A luxurious combination of black and dark red

PrimaDonna Springdale offers a gossamer-light, fashionable look with a perfect fit.

• High-waisted briefs that sit higher at the waist and comfortably cover your bottom. The legs have an elegant cut in front.
• A luxurious combination of black and dark red

Lush floral lace that firmly lifts your bosom? Yes, please. Rupi evokes a flamboyant garden where light caresses brilliant lace, fusing delicacy and vitality.

• Comfy padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Pure class, always on trend

Polyester:28%, Polyamide:59%, Elastane:13%

A true flagship collection for the PrimaDonna brand, Madison confirms its success season after season, adapting to trends with new, ever more modern colors. The line's unique, stylized knit combines with sensual lace to perfectly hug the curves of even the largest sizes.

• Underwire
• Fine, breathable Chantilly lace
• Preformed, seamless covered cups
• Satin bow topped with a jewel between the cups
• U-back in tonic mesh
• Wide adjustable stretch straps

 57% Polyamide, 30% Polyester, 13% Elastane

Comfortable thong with side details. Fuller coverage in the back with lace details.

• Luxury thong with a sophisticated and sexy look.
• A luxurious shade of purple with a coppery glow

Polyester:22%, Cotton:16%, Polyamide:49%, Elastane:13%

Full coverage brief. Comfortable band with cotton gusset.

• High-waist briefs for a cool retro silhouette.
• A luxurious shade of purple with a coppery glow

Smoothing high-waist thong. Stretchy and soft with light compression for a smoothing look. Go down a size for firmer compression.

• Shaping thong in a lightweight fabric 
• High-waist
• Seamless
• Body-hugging fit.
• Soft and feminine pink neutral.
• Polyester:1%, Cotton:1%, Polyamide:69%, Elastane:29%

Smoothing high-waisted brief with legs. Goes up to bra line for a smooth look. Light compression. Go down in size for a stronger compression.

• Shaping shorts in a lightweight fabric 
• High-waisted
• Smoothing fabric
• Seamless fit.
• Soft and feminine pink neutral
• XS-5XL Sizing
• Polyester:1%, Cotton:1%, Polyamide:58%, Elastane:40%

Cool and colourful, made for endless summer days.

• Cotton lined
• Comfy non-padded wired bra
• Stylish non-transparent design
• Straps you’ll want to show
• Vibrant mix of pink and orange.
• Adjustable strap
• Stretch top lace

This painted floral print makes you the star of the beach.

• Chic and sultry plunge top with airy half-padded cups.
• Flowery mix of pink, yellow
• Halter strap option
• Half padded
• Plunge Neckline

This painted floral print makes you the star of the beach.

• Comfy control swimsuit featuring full cups for added support.
• Flowery mix of pink, yellow
• Halter strap
• Adjustable
• Ruching 

This painted floral print makes you the star of the beach.

• Full cup tankini top that lifts your bosom with confidence.
• Flowery mix of pink, yellow
• Halter
• Tankini
• Adjustable straps
• Full coverage

 This painted floral print makes you the star of the beach.

• Elegant full bikini briefs with adjustable waist ropes.
• Flowery mix of pink, yellow
• Side tie
• Full brief