New Arrivals

Lush floral lace that firmly lifts your bosom? Yes, please. Rupi evokes a flamboyant garden where light caresses brilliant lace, fusing delicacy and vitality.

• Comfy padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Pure class, always on trend

Polyester:28%, Polyamide:59%, Elastane:13%

A true flagship collection for the PrimaDonna brand, Madison confirms its success season after season, adapting to trends with new, ever more modern colors. The line's unique, stylized knit combines with sensual lace to perfectly hug the curves of even the largest sizes.

• Underwire
• Fine, breathable Chantilly lace
• Preformed, seamless covered cups
• Satin bow topped with a jewel between the cups
• U-back in tonic mesh
• Wide adjustable stretch straps

 57% Polyamide, 30% Polyester, 13% Elastane

Comfortable thong with side details. Fuller coverage in the back with lace details.

• Luxury thong with a sophisticated and sexy look.
• A luxurious shade of purple with a coppery glow

Polyester:22%, Cotton:16%, Polyamide:49%, Elastane:13%

Full coverage brief. Comfortable band with cotton gusset.

• High-waist briefs for a cool retro silhouette.
• A luxurious shade of purple with a coppery glow

Smoothing high-waist thong. Stretchy and soft with light compression for a smoothing look. Go down a size for firmer compression.

• Shaping thong in a lightweight fabric 
• High-waist
• Seamless
• Body-hugging fit.
• Soft and feminine pink neutral.
• Polyester:1%, Cotton:1%, Polyamide:69%, Elastane:29%

Smoothing high-waisted brief with legs. Goes up to bra line for a smooth look. Light compression. Go down in size for a stronger compression.

• Shaping shorts in a lightweight fabric 
• High-waisted
• Smoothing fabric
• Seamless fit.
• Soft and feminine pink neutral
• XS-5XL Sizing
• Polyester:1%, Cotton:1%, Polyamide:58%, Elastane:40%

Cool and colourful, made for endless summer days.

• Cotton lined
• Comfy non-padded wired bra
• Stylish non-transparent design
• Straps you’ll want to show
• Vibrant mix of pink and orange.
• Adjustable strap
• Stretch top lace

This painted floral print makes you the star of the beach.

• Chic and sultry plunge top with airy half-padded cups.
• Flowery mix of pink, yellow
• Halter strap option
• Half padded
• Plunge Neckline

This painted floral print makes you the star of the beach.

• Comfy control swimsuit featuring full cups for added support.
• Flowery mix of pink, yellow
• Halter strap
• Adjustable
• Ruching 

This painted floral print makes you the star of the beach.

• Full cup tankini top that lifts your bosom with confidence.
• Flowery mix of pink, yellow
• Halter
• Tankini
• Adjustable straps
• Full coverage

 This painted floral print makes you the star of the beach.

• Elegant full bikini briefs with adjustable waist ropes.
• Flowery mix of pink, yellow
• Side tie
• Full brief