New Arrivals

The Luna briefs offer reassuring coverage combined with a modern look. Their opaque, soft and comfortable mesh fabric is enhanced with striking lace on the sides, giving the silhouette a daintier look. Excellent coverage that delicately hugs the body while retaining a modern feel.

• High-waisted full briefs
• Front and back in soft, opaque mesh
• Striking lace on the sides to give the silhouette a daintier look
• Discreet finish thanks to turned-back elastic
• Waist featuring decorative elastic
• Square gold charm matching the rest of the line
• Spanish embroidery
• French lace
  

71% Polyamide 22% Elasthane 7% Cotton
 

Say bonjour to modern shaping, reimagined. The Plume Shaper Thong smooths the waist and tummy in all-over sheer stretch lace, with an effortlessly sexy high-rise fit. Finished with a seamless thong back for an invisible, barely-there feel under clothes. Sleek, sculpting, and unapologetically chic.

• High waisted semi-sheer thong
  
• Targeted control to smooth tummy and hips
• Clean-cut finish around the thighs
  
• 100% Cotton gusset

SIMONE CARES Eco-Friendly Collection: Made with 53.9% recycled embroidery for a softer footprint on the earth.

Voilà—your new favorite bra. The Plume Molded Full Cup delivers a smooth, seamless fit in Plume’s signature sheer stretch lace. Full coverage underwire cups shape and support while hugging your curves with a barely-there feel. Designed to move with you and disappear under clothes, it offers natural shaping and all-day comfort with a modern-chic finish.

• Full coverage bra with underwire 
• Unlined semi-sheer cups with inner tulle lining for support and shaping
• Curve-hugging lace stretches and moves with you and lays flat under clothing for a seamless look
• Cups lined with tulle for comfort and additional support
• Top of cup elasticized for a curve-hugging fit
• Lace band with scalloped trim
• U-shaped ballet back provides support while smoothing the back
• Fully adjustable straps with no-slip picot trim
• Straps can be worn two ways: classic or criss-cross
• Hook-and-eye back closure

SIMONE CARES Eco-Friendly Collection: Made with 53.9% recycled embroidery for a softer footprint on the earth.

This sheer stunner is a modern style piece you’ll wear so many ways. The Plume Shaper Bodysuit smooths and shapes the waist and tummy in all-over sheer stretch lace, while keeping the bust natural, light, and unapologetically unstructured—no cups, no rules. Layer it under blazers, knits, or nothing at all. Finished with a seamless thong back.

• Allover lace wireless bodysuit
• Scoop style neckline
  
• Deep V-shaped back with wide straps
• Thong bottom with laser cut edges
• Cotton gusset with snap bottom
  

SIMONE CARES Eco-Friendly Collection: Made with 53.9% recycled embroidery for a softer footprint on the earth.

Say bonjour to smoother curves—with a sheer twist. The Plume Control Brief is a high-waist silhouette in all-over sheer stretch lace that lightly smooths the waist and tummy with a barely-there feel. Finished with a soft folded waistband that lies flat and disappears under clothes.

• Full coverage high-rise brief
  
• Targeted control to smooth the tummy
• Clean-cut finish around the thighs
  
• 100% Cotton gusset

SIMONE CARES Eco-Friendly Collection: Made with 53.9% recycled embroidery for a softer footprint on the earth.

Crafted in Plume’s signature geometric sheer stretch lace, these high-rise shorts smooth the waist, hips, and thighs with a barely-there feel. Finished with a soft, flat waistband and seamless thighs for an invisible, effortlessly chic fit.

• High-rise shaping shorts
• Mid-thigh length
  
• Smooths tummy, hips, and upper thighs
• Clean-cut finish around thighs
  
• 100% Cotton gusset

SIMONE CARES Eco-Friendly Collection: Made with 53.9% recycled embroidery for a softer footprint on the earth.

On-trend beach look with a touch of elegance – Tropical vibes only

• Padded heart-shaped top that enhances your cleavage beautifully.
• Multi-position straps
• In a summery paisley print

On-trend beach look with a touch of elegance – Tropical vibes only

• Rio bikini briefs featuring a sleek cut and a comfy fit.
• In a summery paisley print

Famous for its iconic daisy straps … and its legendary fit.

• In off-white with yellow daisy details
• Sheer
• Cover-up or top 

This wire-free bra is designed to deliver the perfect balance of everyday comfort and support. Crafted from soft, stretch jacquard knit, it naturally adapts to the body, providing a smooth, harmonious shape with gentle contouring.

Its V-neckline subtly enhances the bust, while the wide underband offers reinforced stability and light to moderate support—ideal for daily wear. The cups feature a tone-on-tone graphic pattern, adding a modern and refined touch while remaining discreet under clothing.

Thin, adjustable straps allow for a personalized fit, and the hook-and-eye back closure ensures secure support. A delicate gold-tone Chantelle logo jewel at the center front completes this elegant style, offered in a soft blush shade—perfect under light-colored outfits.

Classic one-piece swimsuit with front ruching for a sleek silhouette, featuring adjustable straps and underwire for full support.

• Designed and made in Canada
  
• Low rounded neckline
• Built-in underwire
• Thin and adjustable straps

Poolside glam was never this comfy. Pure luxury!

Dive into luxury with the PRIMADONNA Dalice full cup bikini. Offering full coverage, impeccable support, and a flattering fit, it’s designed to keep you confident and stylish from beach to poolside.

• Full cup top 
• Multi way straps for halter, straight or criss cross back
• Cool print with a glitter effect

Poolside glam was never this comfy. Pure luxury!

Shape, support, and style in one. Our padded bikini top enhances your natural curves while providing all-day comfort, making it the perfect choice for sun-soaked days at the beach or pool.

• Seductive balcony top featuring padded cups for ultimate comfort
• Cool print with a glitter effect

Poolside glam was never this comfy. Pure luxury!

• Elegant full bikini briefs with adjustable waist ropes.
• Cool print with a glitter effect

Poolside glam was never this comfy. Pure luxury! 

Experience effortless poolside glamour with the PRIMADONNA Dalice kaftan cover-up. Crafted in luxurious Sauvage Shine fabric, it combines chic style with ultimate comfort for lounging in style

• Airy kimono with a high slit and flowing bell sleeves.
• Cool print with a glitter effect
• Perfect for the beach and lunch

Beach cover-up with a pop of colour and light material.

• Strut stylishly from beach to bar in your swirly kaftan.
• Funky, fruity, flashy fuchsia
• Mesh detail
• Flexible sizing

Beach cover-up with a pop of colour and light material.

• Strut stylishly from beach to bar in your swirly kaftan.
• Funky, fruity, flashy fuchsia
• Mesh detail
• Flexible sizing

Make an unforgettable entrance in this radiant strapless swimsuit by Roidal, exquisitely adorned with shimmering Swarovski crystals. Designed to sculpt and support, the sleek silhouette highlights the neckline with refined elegance while the crystal embellishment catches the light with every movement.

An optional strap offers added versatility and confidence, allowing you to wear it your way — bandeau for a clean, sophisticated look or with straps for extra support. Glamorous yet timeless, this piece is pure poolside luxury.

Make an unforgettable entrance in this radiant strapless swimsuit by Roidal, exquisitely adorned with shimmering Swarovski crystals. Designed to sculpt and support, the sleek silhouette highlights the neckline with refined elegance while the crystal embellishment catches the light with every movement.

An optional strap offers added versatility and confidence, allowing you to wear it your way — bandeau for a clean, sophisticated look or with straps for extra support. Glamorous yet timeless, this piece is pure poolside luxury.

Make an unforgettable entrance in this radiant strapless swimsuit by Roidal, exquisitely adorned with shimmering Swarovski crystals. Designed to sculpt and support, the sleek silhouette highlights the neckline with refined elegance while the crystal embellishment catches the light with every movement.

An optional strap offers added versatility and confidence, allowing you to wear it your way — bandeau for a clean, sophisticated look or with straps for extra support. Glamorous yet timeless, this piece is pure poolside luxury.

Your new go-to, no-fuss bralette that hugs softly, offers gentle double-layered support, and features a neckline that’s ready for layering – or a little peek-a-boo under your favorite tops.

• High apex 
• Deep décolletage 
• Double lined with modal 
• Light support 
• Soft lace trim 
• Silver hardware 
• Adjustable straps 
• Hook-and eye closure 
• Handwash, cold water OR machine wash closed in mesh bag, gentle cycle. Hang to dry
• Fabric: 94% TENCEL™ Modal - Micro fibers, 6% spandex. Lace: 85% Nylon, 15% Spandex.

Your new go-to, no-fuss bralette that hugs softly, offers gentle double-layered support, and features a neckline that’s ready for layering – or a little peek-a-boo under your favorite tops.

• High apex 
• Deep décolletage 
• Double lined with modal 
• Light support 
• Soft lace trim 
• Silver hardware 
• Adjustable straps 
• Hook-and eye closure 
• Handwash, cold water OR machine wash closed in mesh bag, gentle cycle. Hang to dry
• Fabric: 94% TENCEL™ Modal - Micro fibers, 6% spandex. Lace: 85% Nylon, 15% Spandex.

With soft-as-cloud fabric, a playful ruffle detail, and a flattering racerback, this nightshirt does it all. Bonus: built-in support so you can skip the extra layer and still feel put together. 

• Built-in support 
• Double lined 
• Ruffle trim at bottom 
• Racerback feature 
• Satin straps - 36” length 

Our most versatile panty. Sleep, lounge, or layer... it's your call! Pair this ultra-soft panty with the matching camisole for a lightweight and oh-so-cute sleep set. 

• TENCEL™ Modal 
• Micro fibers 
• 100% cotton gusset lining 
• Elastic waistband 
• Ethically made 

Iconic fit with a fashion look that changes every season.

• Comfy padded wired bra
• Stylish non-transparent design
• Stylish straps to hide or show
• Now in a warm, elegant neutral

Back to the sixties – Retro looks with a fabulous fit

• Seductive balcony top featuring padded cups for ultimate comfort
• Cute and summery in pink gingham

Back to the sixties – Retro looks with a fabulous fit

• Rio bikini briefs featuring a sleek cut and a comfy fit.
• Cute and summery in pink gingham